The Team
Operators Who've
Done It Before.
Edge of AI was built by practitioners — not academics or analysts. Every engagement is led by people who have shipped AI systems, built companies, and lived with the results of their own recommendations.
Most AI projects don't fail because the technology doesn't work. They fail because no one made it the team's job to keep it working.
A vendor hands off a system. A consultant writes the strategy. A pilot runs for eight weeks and generates a deck that lives in Google Drive. And then the team is back to doing things the old way — because nothing anchored the change to how the business actually runs.
We build differently. We start by finding the one or two places where AI genuinely changes the math — not where it's interesting, where it compounds. We build those systems inside your process, with your team, so the knowledge stays when we leave. We measure adoption, not delivery.
The companies winning with AI right now aren't the ones with the most tools. They're the ones who made one system work — and then made it the foundation for the next one. That's what we help you build.
Identify the opportunities worth pursuing. Build the systems that matter. Mobilize the ecosystem that makes adoption stick.
The Principals
The People Behind the Work.
Co-Founder
Josh Kriger
Josh brings 25+ years of consulting experience to every engagement — grounded in emerging technology and a career-long commitment to working at the frontier of what's next. As a 4X founder and Co-Founder & Advisory Practice Lead at Edge of AI, he has advised more than 50 companies from strategy to execution, and built the Edge of Company ecosystem from the ground up, including The Edge of Show, one of the longest-running AI and Web3 interview series in the space.
His advisory work draws on deep pattern recognition developed through 500+ episodes, 35+ global events, and direct relationships with the founders, investors, and operators shaping where AI is heading. He brings that network and that knowledge into every client engagement.
Clients benefit from a practitioner who has operated across strategy, implementation, media, and business development — not a generalist consultant, but a founder who has shipped the work and lived with the results.
Partner & AI Systems Lead
Audrey Pichy
Audrey leads AI systems design and client delivery across Edge of AI engagements. With a career-long background in emerging technology and startups, she brings the operational rigor that turns strategic direction into systems teams actually adopt and own.
Her focus is on Client Excellence — ensuring every engagement delivers what was promised, on time and with full documentation. She specializes in AI system architecture, workflow mapping, and enabling client teams so they're more capable at handoff than they were at kickoff.
Audrey has led project delivery across legal, media, Web3, and professional services sectors. Her approach is grounded in project management discipline and a builder's instinct: prototype fast, document thoroughly, and never leave a team dependent on us to keep things running.
Capabilities & Network
What We Bring
to the Table.
Team Capabilities
Strategy & Opportunity Identification
Diagnosing where AI creates genuine leverage — and where it doesn't. We've seen enough implementations to know the difference.
AI Systems Design & Architecture
Building workflows that fit how your team actually operates, with clear ownership, documentation, and adoption baked in from day one.
Business Development & Outreach
AI-augmented BD functions: qualified pipeline, governed outreach, measurement infrastructure, and activation programs across affiliate, partner, and investor channels.
Media, Content & Events
Thought leadership infrastructure, content strategy, and event presence — including production, sponsorship, and media partnership development.
Client Excellence & Project Delivery
Rigorous delivery management across complex, multi-workstream engagements. From kickoff to handoff — nothing dropped, nothing undocumented.
Network of Experts
Beyond the core team, Edge of AI clients benefit from a curated network of 100+ AI practitioners, researchers, and operators developed through five years of producing one of the sector's most substantive interview series.
When a client engagement requires specialized depth — a particular sector, a specific technology stack, a domain-specific compliance perspective — we draw on those relationships to put the right expertise in the room. This isn't a contractor bench. These are people we've had real conversations with, whose thinking we trust, and who know us.
5 Years at the AI & Web3 Frontier
Not a media pitch — proof that we've been in the room, on the stage, and in the conversation with the people shaping where AI is heading.
100+ AI Leaders in Our Network
Founders, operators, and investors — from Yat Siu and Tom Bilyeu to Mark Cuban and Andrew Yang.
500+ Episodes Published
The Edge of Show — one of the longest-running AI & Web3 interview series, active since 2021.
35+ Global Events Produced
LA · Riyadh · DC · Denver · Bangkok · Hong Kong · Tokyo — 20K+ attendees.
Advisory to Dozens of Companies
From early-stage strategy to full-scale execution — across law, media, space, Web3, and professional services.
300+ Press Mentions
NYT · GQ · CNN · Benzinga · Yahoo · LA Times · MarketWatch · CoinTelegraph.
24K+ Newsletter Readers
Weekly frontier signal on AI, Web3, venture capital, and digital economies.
Work with the Team.
15 minutes to explore whether an Edge Audit is the right fit. No pitch, no deck.
Book a Free 15-Min Scoping Call →